Pick day mode or night mode One trick I found for making a website (or any design) more cohesive is to pick a day or night mode, so the clearest text shows up black on white or white on black. If all the sections of the website are in day mode, or all in night … Read more
This is where it counts. This is where your website actually matters. I just finished going to a show and I have a favorite performer from the show. I want to Google them and find out what’s up with them. I’ve helped with booking for all these different companies, and I do a lot of … Read more
One time I got a call for a trade show. I spun up a website for myself really quickly, because I’m good at that, and in a few days I was booked for $6,300. That’s why I make websites for my friends. I know it can change their lives, and it’s totally worth it if … Read more
A lot of times we get hung up on giving all the information, getting everything across so we’re not misunderstood. People have plenty of information in the world, and they can find it if they really want to look for it. What we can do is make things simple for them. So we give them … Read more
The time it takes for somebody to see your website is huge. I want to tell you that because people want to put animations and different stuff on their websites. With an animation, you’re waiting for it to load, or you’re waiting for the thing to come to fruition. When people are waiting for that … Read more
Because of AI and site templates, a lot of people build a website with a bunch of text, a menu at the top with a whole bunch of options, and a whole bunch of content. That puts the user in control of the situation. They have to hunt through the website trying to find what’s … Read more
Building a website is the easiest it’s ever been. Because the tools are cheap, we assume the website is cheap. All websites still cost $5k.
A website works best when it takes someone who’s already curious and turns them into someone who clicks Buy.
The two main people a gig-getting website serves: a person who wants to buy and is checking for red flags, and a person who wants to refer us.
Here’s how SEO and Google search advertising works. The primary purpose of SEO is to be searchable for the thing that you are.