The problem with most followup emails is that they’re negative and requesting. Instead I would find a way to be generous and empathetic and positive.
Email lists are my favorite way to gather my audience. When Boobietrap was running weekly, 43% of the audience was repeat visitors due to the email list.
Even if we only know two press people / bloggers / influencers that like talking about us, it’s time to make a press list.
A simplistic format for a press release. Some journalists get hundreds of releases per day, so we aren’t going to ask them to read a ton.
“You can have everything in life you want, if you will just help other people get what they want.” – Zig Ziglar
In most categories of entertainment, there are a lot of candidates for every gig / job. So, we have trouble sticking out, or sticking in the mind of potential clients. It seems like we’re all coming at it from the same direction of “I’m good, use me.” That is a lottery approach instead of a strategy approach.
Instead of going through the science of how it all works, I’ll give you the basic protocol for one way to correctly make a marketing email so you can start now. You can of course ignore any of these tips, but realize there’s success behind every part, so please recognize you will be sacrificing with every such choice.