This is where it counts. This is where your website actually matters.
I just finished going to a show and I have a favorite performer from the show. I want to Google them and find out what’s up with them. I’ve helped with booking for all these different companies, and I do a lot of booking myself, so this is the crucial time. Right after the show, somebody important Googles you.
They want to find consistency
Is this performer actually going to be able to show up and do the same thing that I saw, or was it a fluke? Maybe they just happened to be good today, but they can’t provide that on a regular basis. If I give them $10,000 for a gig, are they going to be able to do it? Are they going to pay off in that same way?
Signals that you’re busy
So the signals I look for: do they act professionally, as far as spending money on their website and doing it in a non DIY way? That tells me they actually have some success. It tells me they’re not spending all their time on their website. They’re spending time doing gigs. Even a website that has a picture and a button can give me a signal that they are busy.
Make it easy to take the next step
I’m also thinking, I have a short walk to my car. I want to get this resolved now. I want to find their contact information really fast and make sure they’ve been pinned so I can use them later. I have a system: I copy their address and text it to myself. That’s it.
So I want that kind of stuff on a website. Get to the point quickly, send the right signals, and make it easy for a booker or a casting agent to take the next step.
More on this: contact forms, the real cost of a DIY website, and one purpose websites. Watch me say it, walking to my car, on Instagram.