Performer Websites

We expect people and organizations to give us the info we are seeking immediately. That’s all we gotta do. Give them the information before they ask.

Small businesses need to make their websites simple so that they can make their websites good. Give them nothing to fear.

Displaying past clients on a site can help to quickly visually establish credibility. It’s my fave way to show value.

I know there are many professional sites built on Wix, Squarespace and WordPress, but I don’t believe they’re the best solution for most uses.

People like putting contact forms on their sites. The solution is just don’t have them. Have an email address visible on a site. Start a real conversation.

Awards on a site don’t have to be an Oscar or “World Champion!” They don’t have to be from contests.

Good graphic designers guide a viewer through what’s important first, second, third and on and on.

Possible sections for showing value on a single page website: hero, stats, clients, reviews, photos, videos, awards, kudos, bio, ethos, case studies.

Graphic design is not just a way of presenting communication. It’s a way of communicating in itself. Great graphic design is about function.

The most beloved promise, but also the most useless promise is “You can update it any time.” A good site can stay stagnant for three to five years and keep performing well.