Client Logos
Displaying past clients on a site can help to quickly visually establish credibility. It’s my fave way to show value.
A Good Photo Is Succinct Communication
A picture says 1000 words. What are those words? A perfect photographer can take a perfect photo that isn’t good at all. A good photo has a message.
Why not a consumer platform for a professional site
I know there are many professional sites built on Wix, Squarespace and WordPress, but I don’t believe they’re the best solution for most uses.
Use Kudos to Show Value
If people like us and talk about us we can use those positive blurbs as kudos. Kudos from experts are best.
Use Ethos to Show Value
When we tell people our intentions, it changes the context of how they see our actions.
Oh Contact Forms, How I Dislike Thees
People like putting contact forms on their sites. The solution is just don’t have them. Have an email address visible on a site. Start a real conversation.
Awards On A Site
Awards on a site don’t have to be an Oscar or “World Champion!” They don’t have to be from contests.
Hierarchy in Design
Good graphic designers guide a viewer through what’s important first, second, third and on and on.
Value in One Page
Possible sections for showing value on a single page website: hero, stats, clients, reviews, photos, videos, awards, kudos, bio, ethos, case studies.
Good Graphic Design Doesn’t Have to Look Nice
Graphic design is not just a way of presenting communication. It’s a way of communicating in itself. Great graphic design is about function.