Website: less is more
The two main people a gig-getting website serves: a person who wants to buy and is checking for red flags, and a person who wants to refer us.
Branding Shortcut : Scot Nery’s Sentinel Technique
Pick a past customer that’s high value (beloved). Serve them. Branding the easiest way I can think of.
SEO Dreams Come True
Here’s how SEO and Google search advertising works. The primary purpose of SEO is to be searchable for the thing that you are.
One Way to Get an Agent
I had a client who wanted to get an agent. We didn’t go broad, we went narrow and bold.
Followup Emails
The problem with most followup emails is that they’re negative and requesting. Instead I would find a way to be generous and empathetic and positive.
Don’t be a FAQup
We expect people and organizations to give us the info we are seeking immediately. That’s all we gotta do. Give them the information before they ask.
Identify a customer before making promo
You don’t need all the promo materials that other performers have. You only need the ones that bridge the gap enough for people to hire you.
Shooting A Stage Show
“I want to shoot footage of my show. What camera do I get?” The short answer is “get a pro to shoot it for you.”
Build The Email List
Email lists are my favorite way to gather my audience. When Boobietrap was running weekly, 43% of the audience was repeat visitors due to the email list.
One Purpose Website
Small businesses need to make their websites simple so that they can make their websites good. Give them nothing to fear.