The most beloved promise, but also the most useless promise is “You can update it any time.” A good site can stay stagnant for three to five years and keep performing well.
Even if we only know two press people / bloggers / influencers that like talking about us, it’s time to make a press list.
A simplistic format for a press release. Some journalists get hundreds of releases per day, so we aren’t going to ask them to read a ton.
“You can have everything in life you want, if you will just help other people get what they want.” – Zig Ziglar
In most categories of entertainment, there are a lot of candidates for every gig / job. So, we have trouble sticking out, or sticking in the mind of potential clients. It seems like we’re all coming at it from the same direction of “I’m good, use me.” That is a lottery approach instead of a strategy approach.
Here’s a simple version of an entertainment pro bio. People don’t care about your life story. Turn your life story into a message of how you have value to others.
Instead of going through the science of how it all works, I’ll give you the basic protocol for one way to correctly make a marketing email so you can start now. You can of course ignore any of these tips, but realize there’s success behind every part, so please recognize you will be sacrificing with every such choice.
I wrote about making a website that’s actually helpful to you. How does one take a bloated, unstimulating website and make it useful with .No.Red.Flags.
Everyone needs a website, right? And an instagram following? And a popular youtube channel? A big email list, phone list, twitch posse, staff, photoshop skills, a covered wagon, whiteboard, a bandsaw, an app that mows your lawn! Then, you’ll be good! Then, people will hire you to dress like a turnip for their birthday parties and you’ll be living large!
Entertainment companies and entertainers get dragged into this idea of making a super great website because they think it will open the money faucet for their biz. This is not true. You don’t need a website at all to close a deal in 2020.