Value in One Page

Here are possible sections for showing value on a single page website…

GOALS

1. We’re trying to keep most of everything objective, not subjective.
2. We’re trying to express value, clarity, and a call to action… then get out of the way.
3. We want as much stuff as possible to be image-based instead of text-based so they get the point quickly.

Hero Area

The beginning of the page is best used declaring the Unique Value Proposition.

Stats

Stats are a way to quantify some value

There are lots of ways to have stats on a site.

Clients

Online Reviews

I made a chrome extension to help you scrape all your kudos from all the major review sites for performers.

Amazing Photos

Amazing videos

Awards

Here are some more examples of awards

Kudos

Short bio

here’s more on a performer bio

Ethos

Gatekeepers want to know that you will share their mission. Food packaging at Whole Foods are good examples of this.

When we hear that someone shares our interest, whether it’s the health of our family, or getting audiences laughing hysterically, we feel safer and we assume value. Here’s more on that…

As Seen On

Showing the shows / venues / media that have used our services is a great way to show some street cred.

Case Studies

We can tell a story of how we helped a client / customer. This is really good if we’re offering different solutions to different clients. It shows experience, but it also allows us to show how what we do offers transformation.

The format i like is…

1. set up the situation
2. raise the stakes
3. the problem
4. the solution
5. the result

here’s more about that…

Benefits Stack / Zigzag

This can be used for showing value or clarity. Sometimes these are used for features of a product or service. They are vertically stacked sections that look like they go together in a set and are intended to be read together as a list. We can do a centered, aligned to one side, or zigzag.

More about benefits stacks and zigzags

A complex website

performer website pages

The answer to “What pages do I need to have on my website?”

THESE ARE THE PAGES TO INCLUDE IN A WEBSITE MADE TO GET US BOOKED FOR GIGS

1. A PAGE THAT PROVES VALUE
2. AN “ABOUT” PAGE
3. A MEDIA PAGE
4. A PAGE THAT CLARIFIES THE THING THE CUSTOMER GETS
5. A PAGE FOR EACH SERVICE
6. A PAGE WITH A CALL TO ACTION
7. A PAGE WITH CONTACT INFO
8. A PAGE FOR EVERY POSSIBLE KIND OF CLIENT
9. A DEAD BLOG
10. A CALENDAR

ALL THESE THINGS HAPPEN ON ONE PAGE. THIS IS A SINGLE PAGE WEBSITE.

OPOV : Objective Proof of Value

In this popular post i wrote, I talked about some devices i use to show value on a single page website. It’s the same stuff i use for all promo materials. It can be costly to get all the content together. The costly parts are the branding and the organization of the educational materials. I call those educational materials OPOV.

Here’s the sheet so you can organize your sheet. Holy sheet!

https://scot.fun/zNNa