{"id":41,"date":"2020-05-23T09:25:29","date_gmt":"2020-05-23T16:25:29","guid":{"rendered":"https:\/\/www.performerwebsites.com\/blog\/performer-website-mistakes\/"},"modified":"2026-10-13T09:13:06","modified_gmt":"2026-10-13T16:13:06","slug":"performer-website-mistakes","status":"publish","type":"post","link":"https:\/\/www.performerwebsites.com\/blog\/performer-website-mistakes\/","title":{"rendered":"2 Ways Your Website Sucks"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.performerwebsites.com\/blog\/wp-content\/uploads\/2020\/05\/artificial-banana-banting-beef-208450-1024x683-1.jpg\" alt=\"\" class=\"wp-image-42\" srcset=\"https:\/\/www.performerwebsites.com\/blog\/wp-content\/uploads\/2020\/05\/artificial-banana-banting-beef-208450-1024x683-1.jpg 1024w, https:\/\/www.performerwebsites.com\/blog\/wp-content\/uploads\/2020\/05\/artificial-banana-banting-beef-208450-1024x683-1-300x200.jpg 300w, https:\/\/www.performerwebsites.com\/blog\/wp-content\/uploads\/2020\/05\/artificial-banana-banting-beef-208450-1024x683-1-768x512.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Entertainment companies and entertainers get dragged into this idea of making a super great website because they think it will open the money faucet for their biz. This is not true. You don&#8217;t need a website at all to close a deal in 2020.<\/p>\n\n\n\n<!--more-->\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>&#8220;But what if the prospective client googles you and finds no website? Isn&#8217;t that a <strong>red flag?<\/strong>&#8220;<\/p><cite>&#8211; the logical part of your brain<\/cite><\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">The answer to that question is YES! For most businesses it&#8217;s a red flag to not have a website at all. Avoiding red flags sounds like a fear-driven approach but, most of the time this is the best way to build a small business website.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you go the no-red-flags approach, you are <strong>NOT<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>trying to be a superhero<\/li><li>trying to close a sale<\/li><li>trying to give everyone all the info about your business<\/li><li>trying to automate the process of working with clients<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Look at all the time you just saved in development. You don&#8217;t have a big responsibility anymore. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Two Mistakes <\/h2>\n\n\n\n<h2 class=\"wp-block-heading\">1. Show too much <\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">If you show too much on your site, you might show something that is a red flag &#8212; like you list your whole resume and it includes something offensive to the client. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Another scenario where showing too much can be detrimental is &#8230; someone recommends you for a gig. The prospect looks around your website, feels the need to really dig in and find out more, gets a phone call, switches browser tabs and doesn&#8217;t return.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2. Don&#8217;t show value<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Show as much value as you can in your site immediately. What will the client be pumped about? You can be wrong. As long as it&#8217;s not a red flag.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">I see dead sites<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">I see bad sites with 8 pages of nothing all the time because someone gets on wix or they grab a wordpress template and think they need to fill up all the pages that are included. That&#8217;s not how to make a thing.  Make your minimal viable site (usually one page) and be done with it. Move on to work that gives you a return on your investment.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Basic no-red-flags format<\/h2>\n\n\n\n<ol class=\"wp-block-list\"><li>Headline : &#8220;Our value is this&#8221;<\/li><li>Quick Description of what you do &#8220;We make this thing and that thing&#8221;<\/li><li>Call to action &#8220;Contact us now&#8221;<\/li><li>Image of you looking valuable<\/li><li>More value<\/li><li>More description<\/li><li>More value<\/li><li>More description<\/li><li>More value<\/li><li>Repeat Call to action<\/li><\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">There are other types of sites<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">There&#8217;s also an <strong>information site<\/strong> if you run a company where people will need to be able to search on their own to find tons of information. This might include user manuals and stuff like that<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A <strong>tool site<\/strong> is a tool for the user to do something that&#8217;s automated. A good example of this is an airline website which is mostly used for booking flights directly through it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A <strong>sales funnel<\/strong> site would be a site that is meant for closing a sale or taking the potential client on the next step of the sales journey. Many people mistake their website purpose and think they need to close sales, but it&#8217;s impossible to have a site that&#8217;s a sales funnel and it&#8217;s for the general public. These sites are very specific to an audience who has a particular interest, fits a demographic, and is already partially on-board to buy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A <strong>portfolio site<\/strong> is a site that shows some past work. It&#8217;s useful if you&#8217;re being compared to other creators in a controlled environment, but will be too dry for a normal visitor and will not show the value that you have. Like the funnel, it&#8217;s for a specific part of the sales \/ job getting process.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Entertainers get dragged into making a super great website because they think it will open the money faucet for their biz. Two mistakes: show too much, and don&#8217;t show value.<\/p>\n","protected":false},"author":2,"featured_media":42,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-41","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-performer-websites"],"_links":{"self":[{"href":"https:\/\/www.performerwebsites.com\/blog\/wp-json\/wp\/v2\/posts\/41","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.performerwebsites.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.performerwebsites.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.performerwebsites.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.performerwebsites.com\/blog\/wp-json\/wp\/v2\/comments?post=41"}],"version-history":[{"count":1,"href":"https:\/\/www.performerwebsites.com\/blog\/wp-json\/wp\/v2\/posts\/41\/revisions"}],"predecessor-version":[{"id":43,"href":"https:\/\/www.performerwebsites.com\/blog\/wp-json\/wp\/v2\/posts\/41\/revisions\/43"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.performerwebsites.com\/blog\/wp-json\/wp\/v2\/media\/42"}],"wp:attachment":[{"href":"https:\/\/www.performerwebsites.com\/blog\/wp-json\/wp\/v2\/media?parent=41"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.performerwebsites.com\/blog\/wp-json\/wp\/v2\/categories?post=41"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.performerwebsites.com\/blog\/wp-json\/wp\/v2\/tags?post=41"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}