This is where it counts. This is where your website actually matters.<\/p>\n\n\n\n
I just finished going to a show and I have a favorite performer from the show. I want to Google them and find out what’s up with them. I’ve helped with booking for all these different companies, and I do a lot of booking myself, so this is the crucial time. Right after the show, somebody important Googles you.<\/p>\n\n\n\n
Is this performer actually going to be able to show up and do the same thing that I saw, or was it a fluke? Maybe they just happened to be good today, but they can’t provide that on a regular basis. If I give them $10,000 for a gig, are they going to be able to do it? Are they going to pay off in that same way?<\/p>\n\n\n\n
So the signals I look for: do they act professionally, as far as spending money on their website and doing it in a non DIY way? That tells me they actually have some success. It tells me they’re not spending all their time on their website. They’re spending time doing gigs. Even a website that has a picture and a button can give me a signal that they are busy.<\/p>\n\n\n\n
I’m also thinking, I have a short walk to my car. I want to get this resolved now. I want to find their contact information really fast and make sure they’ve been pinned so I can use them later. I have a system: I copy their address and text it to myself. That’s it.<\/p>\n\n\n\n
So I want that kind of stuff on a website. Get to the point quickly, send the right signals, and make it easy for a booker or a casting agent to take the next step.<\/p>\n\n\n\n
More on this: contact forms<\/a>, the real cost of a DIY website<\/a>, and one purpose websites<\/a>. Watch me say it, walking to my car, on Instagram<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":" This is where it counts. This is where your website actually matters. I just finished going to a show and I have a favorite performer from the show. I want to Google them and find out what’s up with them. I’ve helped with booking for all these different companies, and I do a lot of … Read more<\/a><\/p>\n","protected":false},"author":2,"featured_media":179,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-178","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-performer-websites"],"_links":{"self":[{"href":"https:\/\/www.performerwebsites.com\/blog\/wp-json\/wp\/v2\/posts\/178","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.performerwebsites.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.performerwebsites.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.performerwebsites.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.performerwebsites.com\/blog\/wp-json\/wp\/v2\/comments?post=178"}],"version-history":[{"count":0,"href":"https:\/\/www.performerwebsites.com\/blog\/wp-json\/wp\/v2\/posts\/178\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.performerwebsites.com\/blog\/wp-json\/wp\/v2\/media\/179"}],"wp:attachment":[{"href":"https:\/\/www.performerwebsites.com\/blog\/wp-json\/wp\/v2\/media?parent=178"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.performerwebsites.com\/blog\/wp-json\/wp\/v2\/categories?post=178"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.performerwebsites.com\/blog\/wp-json\/wp\/v2\/tags?post=178"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}