{"id":147,"date":"2020-05-27T13:42:15","date_gmt":"2020-05-27T20:42:15","guid":{"rendered":"https:\/\/www.performerwebsites.com\/blog\/entertainer-marketing-email\/"},"modified":"2026-10-13T09:13:44","modified_gmt":"2026-10-13T16:13:44","slug":"entertainer-marketing-email","status":"publish","type":"post","link":"https:\/\/www.performerwebsites.com\/blog\/entertainer-marketing-email\/","title":{"rendered":"A Good Entertainer Email"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/www.performerwebsites.com\/blog\/wp-content\/uploads\/2020\/05\/action-aim-ancient-architecture-231013-1024x768-1.jpg\" alt=\"\" class=\"wp-image-148\" srcset=\"https:\/\/www.performerwebsites.com\/blog\/wp-content\/uploads\/2020\/05\/action-aim-ancient-architecture-231013-1024x768-1.jpg 1024w, https:\/\/www.performerwebsites.com\/blog\/wp-content\/uploads\/2020\/05\/action-aim-ancient-architecture-231013-1024x768-1-300x225.jpg 300w, https:\/\/www.performerwebsites.com\/blog\/wp-content\/uploads\/2020\/05\/action-aim-ancient-architecture-231013-1024x768-1-768x576.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Instead of going through the science of how it all works, I&#8217;ll give you the basic protocol for one way to correctly make a marketing email so you can start now. You can of course ignore any of these tips, but realize there&#8217;s success behind every part, so please recognize you will be sacrificing with every such choice.<\/p>\n\n\n\n<!--more-->\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>If you have a lot to say, go to therapy.<\/p><\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Starting with the DON&#8217;Ts<\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li>ask for something<\/li><li>write a bunch<\/li><li>give news that nobody cares about<\/li><li>try to please everyone in the world<\/li><li>make an email because people suggested it<\/li><li>send to people who don&#8217;t want emails<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">The DO<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">You&#8217;re giving something to people that want it. You&#8217;re open to conversation. Every part of your email is a gift. The image is beautiful and interesting. The text is well written. It&#8217;s entertaining. Informational. It&#8217;s emotional. It gives a good feeling. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Here&#8217;s the structure<\/h2>\n\n\n\n<ol class=\"wp-block-list\"><li>compelling subject<\/li><li>contrasting, but compelling preheader text<\/li><li>image<\/li><li>headline<\/li><li>one to three paragraphs<\/li><li>call to action button<\/li><\/ol>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"336\" src=\"https:\/\/www.performerwebsites.com\/blog\/wp-content\/uploads\/2020\/05\/email-preview-1024x336-1.png\" alt=\"\" class=\"wp-image-149\" srcset=\"https:\/\/www.performerwebsites.com\/blog\/wp-content\/uploads\/2020\/05\/email-preview-1024x336-1.png 1024w, https:\/\/www.performerwebsites.com\/blog\/wp-content\/uploads\/2020\/05\/email-preview-1024x336-1-300x98.png 300w, https:\/\/www.performerwebsites.com\/blog\/wp-content\/uploads\/2020\/05\/email-preview-1024x336-1-768x252.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption>what someone sees before opening the email<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Your <strong>email subject<\/strong> is to be compelling, interesting, and does not tell the reader what they will find inside. Look up clickbait headlines and <a href=\"https:\/\/nymag.com\/news\/intelligencer\/obama-emails-2012-8\/\" target=\"_blank\" rel=\"noopener\">Obama&#8217;s email subjects<\/a> for inspiration.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The <strong>preheader text<\/strong> or <strong>preview blurb<\/strong> also compels a person to open, and leads them on the path, but doesn&#8217;t telegraph what&#8217;s inside. Include emotional words. You want people to open with delight.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The <strong>image<\/strong> is beautiful and fun (or informational) and makes a person want to read more.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The <strong>headline<\/strong> starts giving some answers of what&#8217;s to come.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The <strong>text<\/strong> leads to one call to action. Only one.  It is a singular message that is simple and clear and a wonderful thing to read. It&#8217;s written in a personal direct way. It&#8217;s written to one reader. So, you don&#8217;t say &#8220;Hey, guys!&#8221; you say &#8220;What&#8217;s up?&#8221; <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The <strong>call to action<\/strong> is a clear statement of what you want the reader to do. It&#8217;s a button like &#8220;Click to watch the full video&#8221; or it&#8217;s just text that says &#8220;Reply and tell me which gift you want.&#8221;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The trap<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Entertainment companies often think they need to create newsletter emails that detail all their successes, but they don&#8217;t. If your success somehow translates to a benefit for the reader, then great! Let&#8217;s say your emails are going out to bookers who like booking you. If you just did 10 TV shows and now you&#8217;re twice as easy to book. That&#8217;s great news for them. If you just did the Guam state fair, that is not a gift to the reader.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>The job of your email list is not to broadcast and ask for something. It is to have a conversation and serve.<\/p><\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The basic protocol for one way to correctly make a marketing email so you can start now. Every part of your email is a gift.<\/p>\n","protected":false},"author":2,"featured_media":151,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-147","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-emails-and-press"],"_links":{"self":[{"href":"https:\/\/www.performerwebsites.com\/blog\/wp-json\/wp\/v2\/posts\/147","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.performerwebsites.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.performerwebsites.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.performerwebsites.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.performerwebsites.com\/blog\/wp-json\/wp\/v2\/comments?post=147"}],"version-history":[{"count":1,"href":"https:\/\/www.performerwebsites.com\/blog\/wp-json\/wp\/v2\/posts\/147\/revisions"}],"predecessor-version":[{"id":150,"href":"https:\/\/www.performerwebsites.com\/blog\/wp-json\/wp\/v2\/posts\/147\/revisions\/150"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.performerwebsites.com\/blog\/wp-json\/wp\/v2\/media\/151"}],"wp:attachment":[{"href":"https:\/\/www.performerwebsites.com\/blog\/wp-json\/wp\/v2\/media?parent=147"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.performerwebsites.com\/blog\/wp-json\/wp\/v2\/categories?post=147"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.performerwebsites.com\/blog\/wp-json\/wp\/v2\/tags?post=147"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}