{"id":134,"date":"2024-07-19T09:59:42","date_gmt":"2024-07-19T16:59:42","guid":{"rendered":"https:\/\/www.performerwebsites.com\/blog\/sentinel-technique-branding\/"},"modified":"2026-10-13T09:13:40","modified_gmt":"2026-10-13T16:13:40","slug":"sentinel-technique-branding","status":"publish","type":"post","link":"https:\/\/www.performerwebsites.com\/blog\/sentinel-technique-branding\/","title":{"rendered":"Branding Shortcut : Scot Nery’s Sentinel Technique"},"content":{"rendered":"\n
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My goal with marketing and curation is to have people say \u201cFuck yeah! This is made for me!\u201d So I don\u2019t play the numbers game. I play the quality and value game. I try to find the ideal customers that have a huge lifetime value so that when I get them, they show up, they love the experience, they evangelize it, and they give me lots of money. It\u2019s way more fun for me to hang out with fun people on my mission than people who bought a Groupon.  <\/p>\n\n\n\n

It works<\/h2>\n\n\n\n

We had great success with Scot Nery\u2019s Boobietrap when we started focusing our marketing and curation on one actual person. Our sentinel guards our treasure for us. They are our high value customer. I would write an email to my sentinel very specifically, then remove his name from the top of the email and send it out to 4000 people.<\/p>\n\n\n\n

I’ve shared this technique with lots of creatives and it has saved them a lot of time and made their work more enjoyable.<\/p>\n\n\n\n

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“Scot flipped a switch for me, and I immediately enjoyed doing the work that I used to hate!” \u2b50\ufe0f\u2b50\ufe0f\u2b50\ufe0f\u2b50\ufe0f\u2b50\ufe0f Brad Barton<\/p>\n<\/blockquote>\n\n\n\n

Specific is universal<\/h2>\n\n\n\n

That\u2019s why I invented this Sentinel technique. Marketers often use demographics \/ psychographics which are very general. To get more specific, they\u2019ll use avatars (which are fictional characters). I find getting a real person is really instructive because I know exactly how to talk to them, I can empathize with them, and they have quirks that are important that I might otherwise overlook.<\/p>\n\n\n\n

Take Action : Start understanding<\/h2>\n\n\n\n

here’s a google sheet<\/a> it has examples. Fill it out now with your favorite customer<\/p>\n\n\n\n

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Copy this sheet \u25b6<\/a><\/div>\n<\/div>\n\n\n\n

Sentinel Technique video<\/h2>\n\n\n\n
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